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<p class="MsoNormal"><span lang="EN-CA">Hello,<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-CA"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-CA">We are delighted to announce the Department of Psychology’s next colloquium speaker,
<a href="https://psych.princeton.edu/people/elizabeth-levy-paluck">Dr. Betsy Levy Paluck</a>. Dr. Paluck will be delivering her talk via Zoom (link below) this Friday, February 2<sup>nd</sup>. All are welcome!<span style="color:black"><o:p></o:p></span></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><b>Dr. Betsy Levy Paluck, Princeton University<o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><o:p> </o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><b>Title: Engineering Social Change Using Social Norms<o:p></o:p></b></p>
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<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b>Abstract:</b> Behavioral interventions have embraced social norms as information that can be communicated in simple messages to motivate behavior change. Work from my lab argues for the value
and necessity of recognizing that social norm interventions are grounded in group processes. This approach has three major benefits that more than offset the costs of its greater theoretical and practical complexity. One, it improves the effectiveness of existing
interventions, including those that target the normative beliefs of individuals. Two, it opens up new intervention strategies that broaden the range of mechanisms used to change behavior. Three, it connects research on social-norm interventions with theories
and research on collective phenomena like social movements and institutional culture change.<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b>This talk will be held on Zoom only:<o:p></o:p></b></p>
<p class="MsoNormal" align="center" style="text-align:center"><a href="https://uwaterloo.zoom.us/j/98721395279?pwd=YmxVUDJHL1JCZXNLeG9mamZzcDRIUT09"><span style="color:#0563C1">https://uwaterloo.zoom.us/j/98721395279?pwd=YmxVUDJHL1JCZXNLeG9mamZzcDRIUT09</span></a><o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center">Meeting ID: 987 2139 5279<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center">Passcode: 281370<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Best,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b><span lang="EN-CA" style="font-family:"Georgia",serif;color:black">Nick Fuller<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:black">Administrative Assistant<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Georgia",serif;color:black">Department of Psychology<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-CA" style="font-family:"Georgia",serif;mso-fareast-language:EN-CA">519-888-4567 x 40757<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-CA" style="font-family:"Georgia",serif;mso-fareast-language:EN-CA"><a href="https://uwaterloo.ca/psychology/">UW Psychology</a><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-CA" style="font-family:"Georgia",serif;mso-fareast-language:EN-CA">@UwaterlooPsych<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-CA" style="color:black"><img border="0" width="218" height="81" style="width:2.2708in;height:.8437in" id="x_Picture_x0020_1" src="cid:image001.png@01DA5424.3F5630E0"><o:p></o:p></span></p>
<p class="MsoNormal"><i><span lang="EN-CA" style="font-size:10.0pt;font-family:"Georgia",serif;color:black">I respectfully acknowledge that I live and work on the traditional territory of the Neutral, Anishinaabe and Haudenosaunee peoples. The University of
Waterloo is situated on the Haldimand Tract, the land promised to the Six Nations that includes six miles on each side of the Grand River.</span></i><o:p></o:p></p>
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