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Calling all the sociologically curious!</div>
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Thank you to everyone who attended the first lecture of the Sociology and Legal Studies Winter Speaker Series. The second lecture with Dr. Mendes exploring TikTok tradwives is almost here on
<b>Wednesday, Feb 25th.</b></div>
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<b>30–40-minute public lecture </b>w/ 20–30-minute Q&A</li><li style="font-family: Aptos, "Aptos_EmbeddedFont", "Aptos_MSFontService", Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0); line-height: 116%; margin: 0cm 0cm 0cm 36pt;">
<b>No registration & FREE </b>for anyone to attend</li><li style="font-family: Aptos, "Aptos_EmbeddedFont", "Aptos_MSFontService", Calibri, Helvetica, sans-serif; font-size: 12pt; color: rgb(0, 0, 0); line-height: 116%; margin: 0cm 0cm 8pt 36pt;">
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<b><i>Hashtags and Homemaking: Exploring Tradwife Identities on TikTok</i></b></div>
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<b>Dr. Kaitlynn Mendes</b></div>
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Wednesday, Feb. 25th | 11:50 am – 12:50 PM | Location: QNC 1506</div>
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<b>Abstract: </b>In recent years, there has been an explosion of interest in “tradwives,” or “traditional wives.” Tradwives’ popularity has been most observed on TikTok, a platform that facilitates identity-laden performances. Far from a harmless TikTok trend,
pundits have decried tradwives as mainstreaming far-right and neo-fascist political ideologies that would limit women’s participation in the public sphere.</div>
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However, little empirical research has sought to tease out what exactly is underlying the tradwife phenomenon. In our work, we explored 262 TikTok videos using #tradwife. We find that tradwives elide any singular conceptualization. Tradwives contain a varied
set of aesthetics and narratives, from “homestead wives” who embrace an “off-the-grid” lifestyle of self-sufficiency, to “alt-wives,” who sport non-traditional body modifications, like tattoos and piercings, but reject the promises of modern feminism. This
work signals that we ought to think of tradwives as a diverse group with heterogeneous methods and reasons for contesting contemporary gender roles.</div>
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<b>Bio: </b>Kaitlynn Mendes is a sociologist whose work sits at the intersection of media, education, and politics. Her research and teaching adopt an intersectional feminist perspective to better understand and combat gender inequalities and their relationship
with media technologies. Using a mixed methods approach, she explores how digital technologies pave the way for new forms of online abuse, while simultaneously being used to challenge sexism, sexual violence, rape culture, and harassment in on and offline
spaces. Insights from her research have been used to inform policies, practices, and public understanding on contemporary gender inequalities. Kaitlynn is also the Principle Investigator on 5-year SSHRC project
<a data-auth="NotApplicable" style="color: rgb(0, 0, 0);" class="OWAAutoLink" id="OWAd8cd7bf8-66a4-a2ff-90d6-7a56db57d4a9" href="http://www.diydigitalsafety.ca/">
DIY: Digital Safety</a> and is Director of the <a data-auth="NotApplicable" style="color: rgb(0, 0, 0);" class="OWAAutoLink" id="OWAe836ae04-5454-432a-2118-4b75e2727f79" href="https://www.gemslab.ca/">
Gender, Equity, Media, and Society (GEMS) Research Lab.</a></div>
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Get ready for an interesting opportunity to connect with your peers, develop your sociological imagination, and enjoy the free snacks.</div>
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<i>Can’t make it on the 25th? No worries. </i>You still catch the final presentation from the Winter Speaker Series with Dr. Broll, Mar. 11th at 1:30 PM.</div>
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We can’t wait to see you there!</div>
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Warm regards,</div>
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The Sociology and Legal Studies Social Committee</div>
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